Vanessa Pierce, a native of Utah, is currently General Counsel and VP of Legal for New U Life Corp., a health and wellness company located in Lehi, UT. She specializes in corporate and intellectual property law, including complex agreements, business formation, regulatory compliance, employee matters, and litigation. Prior to returning home to Salt Lake City to join New U Life, Vanessa served as Senior Counsel for International and Legal Affairs for the Intellectual Property Owner’s Association in Washington, DC. During her six years with IPO, Pierce represented the association as a lead negotiator during domestic and international meetings with government entities in China, Korea, Japan, and India. Vanessa focused on IP-related legislation and regulations, agreements for international trade, and issues related to international law harmonization, and has testified or spoken on these issues before several government entities.
Prior to joining IPO, Vanessa was a full-time law school professor in Michigan, teaching contracts, patent, copyright, and trademark courses. Vanessa has written several articles and lectured frequently for various organizations. Before becoming a professor, Vanessa practiced corporate and intellectual property law for eight years in private practice where she assisted clients through the entire product development cycle, from the earliest decision to seek patent protection to the ultimate branding of the final product. A registered patent attorney, Vanessa also has expertise in negotiating and drafting various technology transfer, licensing, confidentiality and non-disclosure agreements, and in procuring and enforcing all forms of intellectual property rights.
Vanessa has a Bachelor of Science in Biology from the University of Utah, honors, and her Juris Doctor (cum laude) from the University of Notre Dame Law School. She currently teaches intellectual property law and cyber law as an adjunct professor for Purdue University. A participant in the Student Sponsorship Program, Vanessa supports a college student.